Below is a list of all unlockable characters in Brawl, and a list of every way to obtain them.
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Ness
• Reflect 10 projectiles
• Play 5 matches in VS Mode
• Meet Ness in the Subspace Emissary
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Marth
• Beat Classic Mode on any difficulty with any character
• Play 10 matches in VS Mode
• Have Marth join your party in the Subspace Emissary
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Luigi
• Beat Classic Mode with no continues
• Play 22 matches in VS Mode
• Have Luigi join your party in the Subspace Emissary
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Falco
• Complete the 100 Man Brawl with any character
• Play 50 matches in VS Mode
• Have Falco join your party in the Subspace Emissary
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Captain Falcon
• Beat Classic Mode in 12 minutes or less
• Play 70 matches in VS Mode
• Have Captain Falcon join your party in the Subspace Emissary
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Lucario
• Complete all 5 Target Tests for one character
• Play 100 matches in VS Mode
• Have Lucario join your party in the Subspace Emissary
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Snake
• Play 15 matches in VS Mode on Shadow Moses Island
• Play 130 matches in VS Mode
• Have Snake join your party in the Subspace Emissary
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R.O.B.
• Have 250 different trophies
• Play 160 matches in VS Mode
• Have R.O.B. join your party in the Subspace Emissary
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Ganondorf
• Beat Classic Mode on Hard with Link or Zelda
• Play 200 matches in VS Mode
• Have Ganondorf join your party in the Subspace Emissary
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Mr. Game & Watch
• Clear Target Smash with 30 different characters on any single difficulty level
• Play 250 matches in VS Mode
• Have Mr. Game & Watch join your party in the Subspace Emissary
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Sonic
• Complete Classic Mode with 10 characters
• Play 300 matches in VS Mode
• Complete the Subspace Emissary
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Jigglypuff
• Complete a total of 20 Event Matches (After completing The Subspace Emissary)
• Play 350 matches in VS Mode
• Have Jigglypuff join your party in the Subspace Emissary
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Toon Link
• Complete Classic Mode after completing the Subspace Emissary
• Play 400 matches in VS Mode
• Have Toon Link join your party in the Subspace Emissary by finding the hidden door in the Forest
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Wolf
• Complete Boss Rush Mode with Fox
• Play 450 matches in VS Mode
• Have Wolf join your party in the Subspace Emissary
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